This is very challenging for most product people, who are proud of what they have built and want to be recognized by users for their accomplishments. If they can’t get the utility that they want, they will look for ways to share.įourth, make your language about the user, not about you.
#BEHIND THE CURVE TORRENT HOW TO#
Third, think about how to make your product broken unless people share.
Design your product so that it minimizes the effort and thinking required to share. We all worry about how sharing will make us look. Those constant mental loops serve as the foundation of our motivations to share. As a pack animal, we’re constantly thinking about our status, how we’re perceived, where we fit in, etc. But there are several things that always apply.įirst, is our pack animal psychology. Baseline Viral ThinkingĮach of the motivations we discuss below may or may not apply to your product. We hope helping you think through why people share will guide you down this path. One of our goals at NFX is to encourage more founders to build network effects businesses. Thus, thinking through how to make your product viral often helps you plan to give it network effects of various kinds. Today we want to share 8 of the motivation clusters that we found to cause people to share so that you can use them to engineer your product to make it more shareable and more viral.Īlthough virality and network effects are two different things, developing features and motivations that make your product a multiplayer game can lead to network effects. What I’ve learned is that the foundation of viral growth is rooted in motivational psychology and language. We’ve now helped 12 companies get to at least 10 million users each, including companies like Poshmark and Goodreads. Since then, we’ve continued to apply what we learned to help startups grow. It was one of the big social media viral success stories. Putting these learnings into practice, we were able to virally grow our user base to more than 150 million people when there were only about 1B people on the Internet. Over years of studying psychological research and running experiments, we mapped 27 human motivation clusters, many of which help when trying to get people to share your product. We had 5 psychology and statistics PhDs on staff at the company, and our goal was to develop a system for understanding human motivations in order to get products to go viral. From 2000-2006 I ran the world’s largest psychological testing website.
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